Hurco Essay Example | Topics and Well Written Essays - 750 words

Hurco - Essay ExampleHurco Inc. specializes in providing customized automate programs to the admixture constancy. Their products cover interactive personal computer (PC) based control systems and software to aide their automobile tools (Investors corporal Profile). On the other hand, as other market players, Hurco also offers sale and aftersale service. It is alpha to note that where other firms in the IT industry offer products compatible with the tools and machinery used by their customers, Hurco Inc. has a elemental product line comprising machinery tools meant for the metal industry, and software as a peripheral product. Their products are meant to enhance productiveness and efficiency in the operations of their customers by introducing user-friendly automation. Their core competency comprises specialization in microprocessor engineering science and software meant for machines tools used in the metal industry. In addition, interactive programmable software patented by Hu rco allows users of their programs to uprise peripheral software that can be either made part of an actual program by blueprints or computer-aided design and ensure speedy production processes without interruption, with maximum efficiency in operations (Investors Corporate Profile). ... Due to customization available according to customers needs, Hurco is able to cater customers all around the globe. However, they have solely focused on the metal parts industry, which makes them a niche player. Hurcos strengths and weaknesses on with industry attractiveness can be analyzed with the help of Porters five forces analysis. It is outstanding to note that Hurcos product line comprises machine tools that are considered as capital products or goods. The cyclic nature of the industry makes manufacturers in it highly vulnerable to market changes (Hurco Inc. 2). For supplies, Hurco relies on foreign suppliers and also their avow subsidiary (Hurco Inc. 24). Presence of a fully-owned sub sidiary makes them less susceptible to delays that can be caused by bankruptcy of other suppliers to meet the deadline. On the other hand, buyers power leaves Hurco vulnerable. It is important to note that the metal tools industry is greatly dependent on economic conditions prevailing in the industry. Therefore, limited buyers purchasing power also leaves Hurco to reduce its profit margins. Hurco also faces tough competition in the industry of machine tools. There are quite a few major competitors in United States and some in other countries that have better resources and a bigger capacity of utilizing economies of scale, which makes them capable of providing products that are cheaper than Hurcos (Hurco Inc. 7). A threat of new entrants will always be faced by Hurco, as some(prenominal) other manufacturer. Although Hurco has patented its programs, there are a large number of IT firms that can provide machine-controlled solutions to companies using manually operated machines such a s the ones provided by Hurco, without any major