Annie’s Homegrown Video case questions and answers Essay

1) Annie knew what she wanted and had the willingness and determination to see it through. a) Annies person characteristics of cosmos health conscious, willing to take chances and focusing on no only her wants and ineluctably, but also the wants and needs of differents has helped shape the success of her business. 2) The telephoner evolved into a multimillion dollar leader in the natural organic victuals industry by identifying the markets and then focused on the top ten markets. In those markets Annies company focused on the products attributes, being realistic and willing to take chances while maintaining a high fealty to its existing customers. In 1998 capital infusion from Consorzio and Fantastic Foods help fuel growth in Annies business.Consumer satisfaction and brand awareness helped get the attention of another investor Solara Capital LLC in 2002. These investors where looking to accede into the organic food market and by investing in Annies company they helped the grow th of Annies business as well. So with the help from loyal customers and investors Annies business was able to grow. a) I view that the only growth strategies would be focusing on what the consumer wants and finding ways to provide that. The only other thing that I can see would be trying to get more product spatial relation in stores that they are currently not in. 3) The web site has many unique feature deala) Spreading the goodness finding out whats new at Annies. b) Taste Our Products give a list of products with descriptions and pictures. c) Recipes and fun tab recipes and a kids club and a way to get free barricade d) The website its self is very unique and lively, a pleasant site to visit. 4) The web site promote Annies mission by having it right on the home screen of the web site. It also promotes her mission be everything that is on each page of the web site, from products to articles to recipes.