Backpacks Local Sales Figure of PARSA

Question: Discuss about theBackpacks for Local Sales Figure of PARSA. Answer: Introduction Backpacks to Add a New Backbone in the Local Sales Figure of PARSA Well, it is important to understand the full form of the abbreviation of PARCA and it means Pioneering Aesthetics for Rapid Civic Activity. This abbreviation is an epic in itself describing the brand philosophy of PARCA in the best possible way. In spite of this strong brand philosophy, Brand PARCA is finding it difficult to scale up because fashion industry of Australia is a low concentration market. As we, all know that finding a repeat value in a low concentration market is a tough task because trends and loyalties shift their base quite rapidly here. An exercise to promote the sales of accessories and backpacks can act like a penetrative marketing tool. It will create an omnipresence of the brand in the market and support the sales of the brand in second in third years (C.P., 2016). Introduction of a Range of Accessories in the First Season and Conversion into Mainstream in the Second Season Fashion accessories are the fast moving goods of the fashion industry. Current fashion trends in Australia suggests that ready to wear apparels , Diffusion apparels and mass market apparels markets are in great demand of accessories. It means that accessories are emerging as the primary want. The introduction of accessories and backpacks under the brand umbrella of PARCA can certainly create a new brand identity for the brand in the scattered market in the first season and later on, they can capitalize on this brand identity in the second season. Here we are mentioning few segments where we can capitalize most. Market Opportunities of Producing Backpacks Producing Backpack Growth in Street Wear The introduction of backpacks can do wonders in the local sales of PARCA especially in the Segment of young daredevils. PARCAs ready to wear street wear designs bounded by the seasons. It means that they are in a need to produce in accordance with the current fashion trends. It is very difficult to leave a permanent mark with ready to wear apparels in the market, accessories and particularly backpacks are long lasting products and if Parca is associated with them then it will certainly enjoy a better brand recall. Imagine, Brand Name Parca marked on every backpack on the shoulders of a youngster. You are designing a walking poster for the local market, merely by introducing a range of accessories. Growth in Market Accessories Broadly, we can divide their personality into two traits, they love sports and they are technology freaks. Accessories and backpacks designed to cater these needs can always help PARCA in striking a chord with them and with this brand value, it can capitalize on the second season. Backpacks Used in ASOS ASOS is emerging as a new fashion culture, backpacks and accessories designed to match steps with the offerings of ASOS can add a new brand recall for PARCA, which can last for multiple seasons. ASOS fashion line created a fashion league for itself. PARCAs backpacks and other accessories associated with ASOS range can always create an impressive brand recall for PARCA. Chick fashion trends have this tendency to go viral at the drop of a hat; an association with ASOS fashion culture in the form of an accessory can increase the brand recall of PARCA quite considerably (Asos, 2016). Increasing Number of International Students in Australia Australia is becoming a hub for International students, this movement is giving rise to a diffused fashion statement. PARCAs association with backpacks and international students can always act as an entry pass in the segment of diffused fashion trends and it can help regular local sale in this particular segment. The introduction of Backpacks and fast moving accessories can become the cost effective method of advertising for PARCA. It is true that we design accessories to skim the market during the different season; on the hinder sight, it can act like a great penetrative strategy to boost the local sales of other offerings of PARCA. References Asos (2016)Oops! We dont have any results for you. Available at: https://www.asos.com/women/bags-purses/rucksacks/cat/?cid=12496 (Accessed: 23 September 2016). C.P. (2016)Market research on the apparel accessories industry. Available at: https://www.euromonitor.com/apparel-accessories (Accessed: 23 September 2016). Healthlink (2015)Quick tips: Using backpacks safely. Available at: https://www.healthlinkbc.ca/healthtopics/content.asp?hwid=abk0958 (Accessed: 23 September 2016).