Writing Assignment 2 Essay Example | Topics and Well Written Essays - 250 words - 1

Writing Assignment 2 - Essay Example This is the same as banning all mini app stores such as the Amazon Kindle app or the Sony Reader Store. The idea is for all trading transactions to be performed within the iTunes app store exclusively and not through other means. This policy is actually not surprising because Apple has been known for its tight control of its products. For instance, iPod and iPhone users cannot download music and applications to their gadgets using other means besides the iTunes software. Third party applications being entered and sold in the app store also have to meet very stringent requirements as well. This case is a classic example of monopolistic market structure. It provides very clear and very limited choice for customers to either buy and use the product or simply do without it. The same goes for publishers and application developers. They could adhere to Apple's regulation otherwise they will be prevented from selling their products. The dynamics of the system all boil down to one single sel ler - Apple through its app store and iTunes. Any attempt of entering the market is useless because of these mechanisms. There is no competition. Both consumers and publishers cannot do anything about it despite the restrictions and monopolistic policies. The sheer number of Apple users empowers the company to do whatever it wants through the principle of economies of scale.